THE WIKIPEDIA EFFECT
HOW TO INSPIRE PROSPECTS TO ACTIVELY SEEK MORE INFO ABOUT YOUR OFFERING
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We mash pictures and sound together creating emotionally connecting stories that ease buyers through your sales cycle.
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HOW DOES THIS APPLY TO YOUR OFFERING?
ARE YOU LEADING WITH EMOTIONS?
Or are you starting the conversation with all the details? If you jump straight to the facts, your prospects won’t be ready for them—but they will be ready to move on.
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PUNCH TWO…
Now that they’re eager to explore further, every fact, figure, detail, and example only strengthens the case for why they should consider buying your product.
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PUNCH ONE: EMOTIONALLY CONNECT…
Essentially, because they now “care,” they’re more open to absorbing all of those facts and details.
THE FIRST PUNCH…
Every watched a movie based on a true story that moved so much you felt compelled to go to Wikipedia to look up more information?
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