THE STORY EQUATION
REAL STORYTELLING DEPENDS ON THESE FOUR SIMPLE ELEMENTS
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We mash pictures and sound together creating emotionally connecting stories that ease buyers through your sales cycle.
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THE REAL STORY EQUATION.
QUESTION + JOURNEY + REFLECTION + REWARD = REAL STORY
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REWARD
A reward at the end provides resolution, reinforces the theme, and delivers a satisfying payoff, making the story more meaningful and impactful.
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REFLECTION
Reflection plays a crucial role in storytelling, enabling storytellers to forge a deeper connection with their audience while adding meaning and impact by examining the “why” and “so what” of the story.
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JOURNEY
A narrative arc, or “journey,” is essential to compelling storytelling, as it provides structure, sustains engagement, and fosters character development and emotional depth, making the story more memorable and impactful.
START WITH A QUESTION
Starting a story with a question is a powerful storytelling technique that can hook the audience, create curiosity, and guide the narrative, making it highly important for engaging and effective storytelling.
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