————— INTRODUCING —————
FRAN,DAN, CLAIRE AND BOB
THE FOUR UNIQUE PERSONALITIES OF YOUR CUSTOMERS BUYING CYCLE…
We mash pictures and sound together creating emotionally connecting stories that ease buyers through your sales cycle.
©2025 Cantaloupe.tv, LLC
THE RIGHT STORY. AT THE RIGHT TIME. FRAN DAN CLAIRE AND BOB.
These four personalities reflect the different stages of your prospects buying cycle. By determining how strong the relationship is between you and your audience allows us to determine what type of story will most resonate with them depending on their stage of engagement.
FRAN
CLAIRE
DAN
BOB
THEIR
BUYING
CYCLE
01: FIND
“I've never heard of you”
02 : DIGEST
“I've heard of you but don't know what you do”
03 : CONFIRM
“I' know you but am deciding if I want to buy”
04 : BELIEVE
“I've bought from you and am looking to buy again”
LEARN MORE ABOUT FRAN
LEARN MORE ABOUT DAN
LEARN MORE ABOUT CLAIRE
LEARN MORE ABOUT BOB
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It’s not about how well you know your audience... It’s about how well they know you.
For prospects to buy, they need confidence in you and your message. Fran, Dan, Claire, and Bob will guide you in sharing the right stories at the right moments, helping you build the trust and credibility needed to make them feel great about their purchase.
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01
ONE STORY DOES NOT FIT ALL…
Want to talk about what’s new with your product? Don’t try telling that to someone who’s never heard of you. Want to tell a story to introduce yourself? Your loyal audience will be annoyed.
WATCH THEIR STORY
